Meest is one of my favorite and "oldest" clients. Last two print campaigns that I did for them at Brand Labs NY are particularly special to me. For both sets of ads we've tried the straight forward approach with a little twist and as far as I know people like them. Colleagues said they saw billboard with the plane at the Warsaw airport. I personally find Meest using these images across different publications all the time. In 2011 Brand Labs NY even earned Advision Award for the first ad.