Meest is one of my favorite and "oldest" clients. Last two print campaigns that I did for them at Brand Labs NY are particularly special to me. For both sets of ads we've tried the straight forward approach with a little twist and as far as I know people like them. Colleagues said they saw billboard with the plane at the Warsaw airport. I personally find Meest using these images across different publications all the time. In 2011 Brand Labs NY even earned Advision Award for the first ad.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/c064090077baf0d772cd40e2de22c557/56e8ed6eadfe970def33f780_rw_1920.png?h=444476782e8bb143208f497d436cd5e2)
Main concept for the first campaign
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c064090077baf0d772cd40e2de22c557/31465d210d9ecc5626a95686_rw_1920.png?h=484f51119d7a7135390a4f06cb4cb0cc)
Russian version of the billboard
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c064090077baf0d772cd40e2de22c557/3b8603b528d011a42ce681ab_rw_1920.png?h=bfae2ef2add90c2a1b54cf825e6591b6)
Vertical full page adaptation of the ad, Ukrainian version
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c064090077baf0d772cd40e2de22c557/b0580866b2493237b08d30b0_rw_1920.png?h=6568cdc1f9828e08d96c9e781e71f1d7)
Russian version of the horizontal newspaper ad
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/c064090077baf0d772cd40e2de22c557/48a61ff96a463328e818aeab_rw_1920.png?h=bb64bb199ee4c345766e6706fce9a88e)
Initial draft visualization of the concept variations
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/c064090077baf0d772cd40e2de22c557/1c340585a2ba1d45ff7e8da6_rw_1920.png?h=f8c2809e4cb70b4b6a3d5a7aa2704fa9)
Final model of the "parcel plane" consisted of 1352 packages
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/c064090077baf0d772cd40e2de22c557/2571f8565fe31807bd103feb_rw_1920.png?h=7d787f1b779b230aeb0fd4dd24897f79)
54 textures were created by scanning 15 different kinds of real cardboard boxes and envelopes
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/c064090077baf0d772cd40e2de22c557/f51c3d9330589b781ecf1e89_rw_1920.png?h=6e579f84ce1e6c9491772423ea9dfb53)
Main concept for the second campaign
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c064090077baf0d772cd40e2de22c557/35da4572aa7d2f6d49a5d67e_rw_1920.png?h=665e913ec0d352735b4c04f6d7aef2a3)
Ukrainian full page version of the magazine ad
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/c064090077baf0d772cd40e2de22c557/3312c313096f90843a126683_rw_1920.png?h=fdadbae9990fb9e725c4031a95ccf465)
Russian print ad in local newspaper